News Release
August 1, 2025 — Oklahoma City, OK — The Sooner Athletic Conference is excited to announce that it has entered into an agreement with Urban Edge Network to be its official streaming network partner. Urban Edge Network will provide free streaming of many of our conference regular-season events while also carrying all the SAC Championships free of charge.
Urban Edge Network is a leading provider of live and on-demand content and is also the streaming provider for all of the NAIA Championships. UEN will also be the home for all the SAC Coaches Media Days, and a new feature called “This Week in the Sooner”.
UEN’s platform will showcase a variety of sports involving member institutions, enhancing the visibility of the SAC and its athletic programs. Hardy L. Pelt, founding member and Chief Revenue Officer of UEN, stated:
“The Sooner Athletic Conference is a foundational acquisition for us. This partnership allows Urban Edge Network to reach top-tier Designated Market Areas (DMAs) and taps into the passionate fan bases of these institutions, which are exactly what brands and agencies seek from a brand-safe, live-sports perspective. Our platform capabilities will enable us to offer innovative contextual advertising placements during broadcasts, ensuring substantial value for our partners.”
All conference games and events will continue to be on the SAC Sports Network and will also be available on UEN on many major streaming devices, including Roku and Fire TV Stick.
“We are thrilled to partner with Urban Edge Network to elevate the visibility and reach of the Sooner Athletic Conference,” stated SAC Commissioner John Martin. “This collaboration represents a powerful step forward in showcasing the incredible talent andstories within our conference, while expanding access to high-quality coverage for our student-athletes, fans, and communities.”
About Urban Edge Network (UEN)
Urban Edge Network is a premier content platform and advertising network dedicated to amplifying the voices of Historically Black Colleges and Universities (HBCUs), NAIA
schools, and the NBA G League. UEN delivers over 2,000 live sports events and curated cultural content through digital, CTV, OTT, and social media channels, reaching millions of engaged viewers.
About the Sooner Athletic Conference
The Sooner Athletic Conference (SAC) is a collegiate athletic conference that features a diverse range of sports and a commitment to excellence both on and off the field. With
member institutions that foster student-athlete success, the SAC is dedicated to promoting athletic competition and community engagement.
Media Contact (UEN)
Mr. Randall Barnes
randall@urbanedgenetwork.org
